OTA Сampaign Management
Carrying out OTA campaigns is a complex and crucial process. Over the course of a few years, a carrier’s network accumulates a large quantity of SIM cards that are supplied by different manufacturers and whose technical specifications and parameters vary considerably.
Mistakes in OTA campaigns threaten disruption of service quality, an increase in negative feedback, decreased loyalty, and customer outflow, any of which would mean the loss of revenue.
AMBITE experts have conducted over 100 commercial OTA campaigns for carriers around the globe, which is a testament to the team’s successful and longstanding field experience.
AMIBITE assumes all of the work related to conducting OTA campaigns
- Developing proper requirements and consulting
- Technical auditing of SIM-card databases
- Interaction with SIM-card vendors
- Integration of the native OTA platform with the carrier’s transport subsystem
- Testing detected technical profiles of SIM cards
- Carrying out trial OTA campaigns for each profile
- Conducting OTA campaigns and monitoring the results
- Delivery of an up-to-date database of technical profiles of SIM cards to the carrier
- Generation of a detailed report on the executed campaign