Accurate targeting and a communication channel are not the only things vital for increasing responses to promotional offers; it is also important to identify subscriber context.
MCS Event analyzes the consumption of data by the subscriber and sends interactive offers to him by identifying a situation when he is most likely to be interested in a specific carrier service. The offer will be only one click away for the subscriber.
Examples of events and contextual offers.
Event: mobile data quota is over before the end of a billing period.
Offer: an additional quota.
Event: a certain number of phone calls to some destination for a specified period of time has been reached.
Offer: a tariff plan option for that type of calls to the subscriber.
Event: the subscriber has run out of phone credit.
Offer: right after the failed phone call, display a dialogue box advertising services to enable further phone calls.
Event: a subscription is likely to be cancelled soon.
Offer: make a particularly attractive offer on all or select communication services to retain the subscriber.
A DSTK-Push command, which is used to display an informational message and interactive menu on a smartphone screen, is sent to a subscriber’s SIM card. The offer will only be one click away for the subscriber.
AMBITE provides a carrier with a native NaviSIM applet that runs on SIM cards and supports other DSTK applets by using relevant platforms from other vendors.
The solution is compatible with 90% of modern SIM cards and works on all smartphones and feature phones.
- Increased proceeds that stem from a high conversion rate
- Enhanced customer experience and loyalty
- Improved time-to-market range when launching new services, packages, and plans
- Autonomous analysis of subscriber behavior; highlighting of events for communication
- Ability to obtain information about triggered events from any operator system, including legacy systems
- Creation and management of contextual advertising campaigns
- Setting up of various campaigns for various subscriber segments for the same event
- Keeping track of the effectiveness of an advertising campaign in real time and changing offer parameters on the fly
- Consulting and professional management of ad campaigns
- Free Messaging Center (SMSC/USSDC)
- Free OTA campaign for installing the SIM applet on any number of SIM cards