Integrated Mobile Marketing Communications
Interactivity, flexible targeting, analysis of customer behavior, and identification of the right time and context for communication are vital for contemporary marketing communication.
Marketing Communications Suite (MCS) is a unified control center for all of the internal marketing communications of a telecommunications service provider. The suite features modern solutions for analyzing customer behavior, targeting customers, and interacting with them.
Interactive communication in MCS makes it possible not only to convey important information to a subscriber within one advertising exposure but also to secure communication without losing impact influence. The offer will only be one click away for the subscriber.
Improving the customer experience increases the loyalty of subscribers.
MCS Flash: a solution for carrying out targeted messaging advertising campaigns according to a predefined or dynamic subscriber list.
MCS Screen: a solution for carrying out advertising campaigns that involves pop-up messages, which are displayed when the subscriber is fully engaged with his smartphone screen.
MCS Event: a solution for managing personal marketing communications based on analysis of customer behavior and identifying current subscriber context.