Personalized Marketing and Wayfinding in Shopping Malls
The NaviGuide cloud solution is an innovative personal marketing tool that uses indoor-positioning technologies and navigation for interactive POS communication with buyers.
This solution is designed for large retail networks, monobrand retail networks, and shopping malls.
Using a mobile shopping application influences consumer Point-of-Sale behavior.
- On average, the offer conversion rate is 12% when geotargeting is used
- 30% of buyers spend large amounts of money
- A 50% increase in the duration of visits to a POS
Main features of the solution
- Location identification for buyers inside buildings using Bluetooth beacons (iBeacon)
- Utilization of buyer location for triggering personal offers that are will be shown on the screen of the buyer’s mobile phone
- Multichannel direct communication with customers (app push notifications, SMS, and e-mail messages)
- Intuitive management of marketing campaigns through a web interface
- Online indoor mapping and beacon control
- Customer segmentation for creating personal offers through CRM
- A built-in system for digital loyalty cards and coupons
- Development of heat maps for groups of buyers
- Delineation of travel behavior as well as the duration and frequency of visits
- Integration-driven open API for third-party systems and mobile applications